Our Location

The installations at this event will take place at the NOWASKEY EXTREME PERFORMANCE tent at Black-Hills Harley-Davidson.

  • Last year, at 2025 Sturgis, we had such demand for our installs that we ran out of stock by Day 4.

  • This year at Sturgis, we're planning ahead. It's our mission that your visit to our tent goes smoothly, and you'll be out and riding again same-day.

  • Book your free install online and let us handle the rest. Arrive at our booth and we'll have your order ready to be put on your bike.

How Our Free Sturgis Install Works

It pays to plan ahead.
Secure your install now!

Browse Below

Look through the list below of Nowaskey upgrades you could have put on YOUR bike at Sturgis, free of installation or labor fees.

Tell Us What You Want

We'll call you once you've sent us everything we need: the upgrades you'd like, your contact information, and more information about your bike, all in the form at the end of the page.

Book Your Install

Our sales technicians will call and ensure these parts are the right fit for your bike, answer any questions you might have, and help book your time slot.

Calendar Updates

After our sales techs have called you and booked your time, look for updates about your install in your email inbox as the day approaches.

Day of the Install

Leave your bike with us during your time slot and watch as we upgrade your bike in real time, there at Sturgis!

Browse before you Book: